Advertising Cost & Pay Per Click Marketing by Sean Galusha
Aside from being an effective marketing tool online pay per click marketing has also given millions of website owners the opportunity to make money online. Pay per click marketing has truly given everyone a good opportunity in the internet.
Pay per click marketing emerged in 2002 since its introduction it has become a popular tool for businesses to advertise their products online. Google also adopted the concept in their popular Google Adwords tool.
This marketing tool allows you to post your ads on as many websites in the internet by making an agreement with the website owners. There will be no cost involved in the posting of the ad or text links but once online users get interested click on your ads you have to pay the website owner of the agreed cost per click.
There are two ways in determining the cost in pay per click marketing. It can be determined through flat rate through bid based.
In the flat rate pay per click marketing you can negotiate with the website owner a fix rate or cost of each click to your ad posted in his website. This usually depends on the web page the relevance of the website to your business. You can also keep a rate card which lists all the rates for your ads in different web pages or websites.
Bid based pay per click is quite different in the sense that the cost per click of your advertisement will be based on how much you are willing to pay for an ad space when your chosen keywords are entered in the search engine. Bid based pay per click can also mean competing with other advertisers in getting the lowest cost per click as this will be done through bidding.
In choosing any of these models to follow it however important to keep in mind that the main goal of pay per click marketing is not just getting clicks to your ads but getting sales of your products. Therefore it wise to weigh the cost that you are investing the value of that in terms of potential sales of your product.
Author Sean Galusha is the founder CEO of Localize Internet Marketing a Local Internet Marketing LocalizeInternetMarketing. com. He his team of experts focus on delivering targeted local results to their customers by utilizing Internet marketing techniques such as Local SEO localizeinternetmarketing. com internet marketing services local seo. Advertising Cost & Pay Per Click Marketing
